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5 Keys to Crafting a Marketing Strategy with Robert Rose

leveraging the only differentiator left besides features and benefits

Ideation, creation, publication, and promotion: These four essential components of any strong content marketing strategy may sound simple to accomplish. As Content Marketing Institute Chief Strategy Officer Robert Rose says, though, it’s more than just a routine marketers need to adopt to get word out about their brands — it’s a methodology they need to completely buy into that can help them hone each tactic they try, project they finish, and medium they master.

Successful content creates a bond with an audience separate from a brand’s products and services. 

Robert’s work has taken him across the globe, as he helps some of the biggest enterprises with their content marketing needs. He teaches major brands how to set up the people processes necessary to get their foot in the door with an online marketing strategy and advises them on how to scale their teams based on their corporate needs and wherewithal. Moreover, he helps the CMI develop is curriculum for its online training that helps all kinds of businesses understand the core concepts behind content marketing

In short, he’s one of the big reasons companies big and small have woken up to the realization content marketing is now a necessity. Brands come to him and say, “Tell me what success looks like,” and he gives them the road map and tools needed for building a strong content foundation.

Content marketing is the only differentiator left for brands to distinguish themselves. 

Robert’s prowess in the marketing field is second to none, and it shows when you sit down with him — as I did in this episode — and pick his brain on where the industry has been, how it’s unfolded today, and what changes he sees coming down the line.

Here, Robert covers a plethora of topics pertaining to the wide and wonderful world of content marketing: from why talking about yourself is the worst thing a brand can do, to realizing when it’s time to reevaluate how you approach your marketing strategy, to

Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.


  • The biggest mistake a brand can make is thinking they need to do it all when it comes to marketing
  • Your time is important — spend it working on facets of your content strategy that actually matter
  • Just out of college? Focus less on learning HTML and more on learning skills that can translate into marketing
  • Not seeing the ROI of marketing and its impact on sales can’t deter you from experimenting more
  • Looking for that edge with your marketing? Make becoming the best storyteller possible a chief priority



  • Launch a Beautiful Real Estate Website in Minutes for Only $10 Per Month
  • Marmoset A Full-Service Music Agency That Creates Handcrafted Music for Films, Videos, and Podcasts

Music & Production

Sound Engineering by Johnny Ronci

FreeSpit (Instrumental) by The Impossebulls

Live dublab “Sprout Session” by Puro Instinct

Hallon by Christian Bjoerklund

If you like this this show, subscribe to it on iTunes, and leave a review.

The feedback is super helpful for me and helps other people find the show. I actually read them. —- Thank You!

This is a labor of love, something I’ve done offline for decades and now get to share my curiosity with you. Thanks for listening to the show and to Robert for being an amazing guest! Oh yeah, thank Robert on Twitter, I know he’d appreciate it.

If you have any thoughts or suggestions about this episode, let me know, and if you like what I’m doing here, please share generously via the social media buttons on this page!

Xoxxo, Seth