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Marketing to The Ever
Connected Consumer

The Mind of Mitch Joel

How to market to the ever connected consumer

If businesses only knew a decade ago what the marketing landscape would become in the years ahead, many more brands and professionals would have (rightfully) ditched their direct marketing strategies and moved their plans entirely online.

An insightful marketing education can be achieved just by paying attention. 

Mitch Joel, president of the marketing agency Mirum (formerly known as Twist Image), had some foresight early on in the digital marketing revolution around the turn of the 21st century — something that helped him define his niche as one of the top marketers worldwide and a sophisticated, go-to resource for countless professionals and brands.

The media is no longer the marketing gatekeeper, we now have direct audience access. 

As he regularly displays in his super-informative, ten year old podcast, Six Pixels of Separation, Mitch shares his intricate understanding of how to market successfully in what has become an ever-changing industry that consistently brings about new concepts, mediums, and consumer preferences.

Creating attention, interest, and ultimately connection should be your marketing goal. 

Watching Mitch become one of the premier voices in marketing has shown me that it’s never enough to simply master one tactic or be satisfied with one strategy. Instead, it’s a commitment to pursuing new avenues to reach your audience and learning what they want and how you can provide what they crave that will make or break your business.

Starting a small company doesn’t mean you should have a small marketing plan. 

Are you finding it difficult to keep up with your audience and provide the necessary value to convert them not just into customers and evangelists?

The best marketers are the ones who utterly understand consumer behavior. 

Join Mitch and I in this episode of the Craft of Marketing, during which he provides a bit on his intriguing work history prior to Mirum, reasons why interacting with likeminded pros is essential, and an explanation regarding how deciphering and adapting with consumer behaviors is the secret to becoming a top marketer.

People read content not to learn about brands, but to gain valuable knowledge from them. 

Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.

Understand why people want to engage with your content before creating any. 


Six Pixels of Separation Blog

Mitch on Twitter

Mitch’s Books

Avinash Kaushik

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The feedback is super helpful for me and helps other people find the show. I actually read them. —- Thank You!

This is a labor of love, something I’ve done offline for decades and now get to share my curiosity with you. Thanks for listening to the show and to Mitch for being an amazing guest! Oh yeah, thank Mitch on Twitter, I know he’d appreciate it.

If you have any thoughts or suggestions about this episode, let me know, and if you like what I’m doing here, please share generously via the social media buttons on this page!      — Warmly, Seth