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The Human Side of SEO and Back Linking with Brian Dean

SEO is one of the marketing disciplines that everyone has a vague opinion about but when you dig deeper, they really don’t know how to effectively execute a strategy in todays rapidly changing search landscape.

Brian Dean actually knows how to leverage SEO and back linking to achieve amazing organic search success and more importantly business success. He’s proven it time and time again, without resorting to any black hat trickery. he’s amazingly generous with his knowledge, a fantastic content creator and one of my favorite people to talk to about the technical aspects of content marketing. He does a great job of talking like a normal human being when describing complex tactics. In addition to launching the the SEO blog Backlinko, he’s been able to rank on the first page of google for highly competitive terms like Backlinks, SEO Strategy and Keyword Research, Brian has built an amazing business and following with an audience that swears by his SEO training. We dive deep into modern link building, how to create content that’s SEO worthy and the challenges of super fast growth.

Have you ever been frustrated after creating content and not having it gain traction?

More and more, the process of building relationships online [aka modern link building] is being integrated into the marketing strategies of many companies. We’re not just talking about likes and twitter followers. This is about being focused and providing value to the people most likely to be interested in linking to and sharing the content you’ve created. Seldom does viral content spread on it’s own, it usually takes some seeding to create the right environment for the content to spread.

Modern SEO and back linking is hard work to be sure, but the results that it provides far outweigh the effort required to get it done.

I’ve enjoyed watching Brian dominate his niche with what he calls Sky Scraper content, where you create content so good, it’s considered the definitive resource on the subject. He’s turned the concept of pumping out non-stop content on it’s head, and focused instead on creating fewer high quality pieces of content then taking the time to socialize them so they rank on Google. SEO today is all about the things you would be proud to show the search engines.

Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.


  • How becoming a master in a niche subject can massive opportunities to grow a business.
  • Create the content you want to read and share that with your audience.
  • How to use timed offers in a way that isn’t contrived.
  • Why traffic is the lifeblood of any good internet business.
  • Why a backlink strategy is crucial for content promotion.
  • How to Create SEO Worthy Content.
  • How to use test projects to test out fresh talent.


SEMRush Keyword Research Tool

BuzzSumo Social Intelligence Tool

Outsourcing Community

A Backlinking Strategy That Works


Google Ranking Factors: The Complete List

Google Ranking Factors: The Complete List

Brian on Twitter

Cashvertizing Book

Fast Food Copywriting Book

The Ultimate Sales Machine

Digital Elite Camp

Traffic & Conversion Summit

Sponsors Launch a Beautiful Real Estate Website in Minutes for Only $10 Per Month*

Music & Production

Sound Engineering by Johnny Ronci

FreeSpit (Instrumental) by The Impossebulls

Live dublab “Sprout Session” by Puro Instinct

Hallon by Christian Bjoerklund

If you like this this show, subscribe to it on iTunes, and leave a review.

The feedback is super helpful for me and helps other people find the show. I actually read them.

Thank You!

This is a labor of love, something I’ve done offline for decades and now get to share my curiosity with you. Thanks for listening to the show and to Brian for being an amazing guest! Oh yeah, thank Brian on Twitter, I know he’d appreciate it.

If you have any thoughts or suggestions about this episode, let me know, and if you like what I’m doing here, please share generously via the social media buttons on this page!

Warmly, Seth